Engage | Nurture | Convert

Delivering Market-Relevant Buyer Content

Excite and engage buyers to grow your pipeline
Buyer’s evaluating purchases of new B2B products or services constantly scour digital research for relevant content. This proposed purchase is influenced by peers, industry analysts, and competitive insight. The resulting S2W omnichannel lead generation strategy ensures Buyer Personas consistently receive relevant purchase information with every digital search or in-person conversation.
S2W experts execute at all sales funnel stages with always on content programs. Intelligent use of intent-based content blankets all stages of the buyer’s requirements. From a free trial offer, customer case studies to technical white papers, S2W experts build business and technically aligned content to create opportunities and close revenue.

Intent-Based Buyer Content

Data-driven insight powers your extra sales advantage

Our powerful artificial intelligence (AI) insight updates client’s content marketing programs and delivers the best possible results. AI innovation provides customers with real-time content consumption visibility across buyer personas, content usage and sales stage. When prospects engage in any aspect of buying research, S2W’s AI engine offers the industry’s best content analytics reporting. Initial buyers receive discovery-level product insight while deeper sales funnel prospects respond to hands-on solution videos or Proof of Concept offers.

Prospects showing higher buyer intent scores automatically move deeper into the sales funnel for evaluation, trials, and purchase close. Accordingly, buyers with proven budget, authority, need and timeline (BANT) obtain more hands-on product and solution-oriented content.

In the complex world of B2B sales, we help our clients get the most accurate data for companies who are in the market for their solutions. This is the most effective lead generation method and helps achieve a greater ROI on the marketing investments.

In-depth user behaviour analysis
Data-driven approach
High ROI

We are global leaders in executing ABM campaigns and can help get the best out of your key accounts. Our programatic expertise will get you in front of the right audience.

We focus on all major industries and have the data of decision makers from all departments. We know how to engage the B2B Buyers.

We know from our experience of executing more than 500+ ABM campaigns that success can only be shaped by building the right strategy.

Builds long term growth
Leverage our vast experience

Perfecting Trial, Demo, Webinar And Event Engagement

Achieve dependable results with digital and in-person content coverage

S2W experts synchronize these needs with your content for B2B offers including trials, demonstrations or webinar programs.

Another content leverage point is with client regional or national sales partners often through ABM account engagement. S2W builds multi-tier selling programs including regional channel partner client events. This provides partners with critical top of the funnel prospect engagement. Vendors benefit from closed loop partner activity powered by S2W’s proprietary AI, automation, and person to person program service differentiation.

Our engagement experts leverage years of experience in marketing and sales to help you generate exposure among the right audiences.

With advanced segmentation and sophisticated engagement practices, we ensure unqualified traffic turns into marketing-qualified-leads.

Best-in-class lead database
Content syndication
Advanced targeting

Our expert demand generation specialists will help you guide prospects through the funnel with deep knowledge of lead nurture strategies.

Our waterfall approach to funnel optimisation ensures leads at every stage of the buyer funnel.

Intent based marketing
BANT sales qualification
Account based marketing

Harnessing years of experience qualifying sales leads, our experts will ensure you're capturing purchases across your marketing and sales ecosystem.

With seamless delivery, we focus on the performance of your bottom line.

Qualifying SQLS
Delivering hyper-targeted leads
Seamless delivery across your funnel

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