Helping Clients Acquire the Customers Essential to their Business

Building a strong company with a focus on innovation, quality, and client success

Who We Are

We are innovators, problem solvers, thought leaders, and above all else, a team. Since 2012, S2W Media has been providing full-funnel lead generation solutions to some of the world’s most successful sales and marketing organizations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.

Our Purpose

10 Years of Building Stronger Pipeline

2012
Seeing a gap in the market for quality lead generation providers, Puneet Shukla and Siddharth Pethe launched S2W Media from a cyber-café, drumming up sales during the day and generating leads at night.
2014
Within a couple of years, S2W Media began generating leads for some of the market’s largest providers. To scale fulfillment, the first office was opened in Pune India.
2019
Five years after launching, Puneet saw an opportunity to transform the company into a global, direct provider. In 2019, he invited Julie Strong to join as the new CEO. Julie brought with her a vision to make S2W Media the largest B2B lead generation provider, globally.
2021
Expansion came quickly as S2W Media scaled operations and solutions. 2021 saw the opening of locations in Belfast Northern Ireland and Sydney Australia to support client needs in the APAC-ANZ, EMEA, and North American regions. In a strategic move to broaden the scope of S2W Media's product suite, additional bottom-of-funnel solutions BANT+ with Asset Promotion and Appointment Setting were launched.
2022
In its tenth year in business, S2W Media expanded further into the LATAM market with the addition of the Cordoba Argentina team and continued to grow its global sales organization across North America and EMEA.

The S2W Media Leadership Team

Puneet Shukla

Co-founder and President

Siddharth Pethe

Co-Founder

Julie Strong

CEO

Lee Walker

SVP

Nick Dechnicz

Managing Director, APAC

Chris Asher

SVP, Sales Americas

Anna Eliot

SVP, Marketing

Karl Lucas

VP, Strategic Accounts, EMEA

Kavita Patel

VP Sales & Business Development, EMEA

Cathy Rideout

Vice President, Sales Americas

Rebecca Cohen

VP, Sales APAC

Timofey Klimov

VP Operations - Sydney

Dario Nazemson

VP Growth EMEA

Michele Beasley

VP, Strategic Accounts

Sarah Atkinson

Global Head of Events

Mahal Ramos

Global Operations Director

Fernando Delfino

Regional Director LATAM

Ritchie Steele

Senior Director, Operations

Blayne Reilly

Senior Account Director

Aaron Cannata

Senior Account Director, US

Khushbu Verma

Director of Digital Marketing

Jonathan Gray

Director of Delivery & Training

Meghan Huston

Director, Growth Marketing

Andrew Bates

Account Manager EMEA

Daniele Pucinischi

Senior Campaign Manager

Mackenzie Strong

Campaign Manager

Sati Bedaysee

Campaign Manager

Ashita Varma

Campaign Manager

Iain Roddan

Campaign Manager, APAC

Mary Jane Barias

Campaign Manager, APAC

Dahiana Dilone

Campaign Manager US

Salonia Harper

Campaign Manager ,US

Richard Wallen

Campaign Manager ,US

Our Global 1st Party B2B Data

Over the last 10 years, S2W Media has developed one of the largest global 1st party contact databases of B2B technology and services decision-makers in the market.

Better Leads, Stronger Pipeline

With 1st party data, full campaign management, and zero outsourcing, S2W Media helps B2B technology marketing and sales teams achieve their revenue goals by providing in-market leads for any stage of the pipeline.

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B2B Lead Generation
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Content syndication
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Multi-touch campaigns
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1st party data
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Fully managed
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B2B Programmatic Ads
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Multi-channel content syndication
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ABM amplification
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Lookalike audience building
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Target full buying group
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B2B Appointment Setting
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Target only decision makers
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Dedicated SDR team
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Custom campaigns & scripts
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Forcastable meeting volume
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B2B Custom Events
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Live & digital formats
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ABM targeting
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Guaranteed event attendees
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Full-service events logistics
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BANT+
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SDR team based in Belfast, UK
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Custom call scripting built with you
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Full target lead insights & call notes
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Notify lead of your outreach timeline

Get Better Leads and a Stronger Pipeline with S2W Media

Let's Talk
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Zero Outsourcing
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1st Party Data
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Campaign Localization
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Full-funnel Lead Generation