Helping Clients Acquire the Customers Essential to their Business

Building a strong company with a focus on innovation, quality, and client success

Who We Are

We are innovators, problem solvers, thought leaders, and above all else, a team. Since 2012, S2W Media has been providing full-funnel lead generation solutions to some of the world’s most successful sales and marketing organizations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.

Our Purpose

10 Years of Building Stronger Pipeline

Seeing a gap in the market for quality lead generation providers, Puneet Shukla and Siddharth Pethe launched S2W Media from a cyber-café, drumming up sales during the day and generating leads at night.
Within a couple of years, S2W Media began generating leads for some of the market’s largest providers. To scale fulfillment, the first office was opened in Pune India.
Five years after launching, Puneet saw an opportunity to transform the company into a global, direct provider. In 2019, he invited Julie Strong to join as the new CEO. Julie brought with her a vision to make S2W Media the largest B2B lead generation provider, globally.
Expansion came quickly as S2W Media scaled operations and solutions. 2021 saw the opening of locations in Belfast Northern Ireland and Sydney Australia to support client needs in the APAC-ANZ, EMEA, and North American regions. In a strategic move to broaden the scope of S2W Media's product suite, additional bottom-of-funnel solutions BANT+ with Asset Promotion and Appointment Setting were launched.
In its tenth year in business, S2W Media expanded further into the LATAM market with the addition of the Cordoba Argentina team and continued to grow its global sales organization across North America and EMEA.

The S2W Media Leadership Team

Puneet Shukla

Co-founder and President

Siddharth Pethe


Julie Strong


Lee Walker


Nick Dechnicz

Managing Director, APAC

Meghan Huston

VP, Marketing

Klaudia Kranc

Group Finance Director

Chris Asher

SVP, Sales Americas

Karla Harwood

VP, Strategic Accounts

Amanda Antonini

VP, Strategic Accounts

Karl Lucas

VP, Strategic Accounts, EMEA

Kavita Patel

VP Sales & Business Development, EMEA

Cathy Rideout

Vice President, Sales Americas

Joe Tham

VP of Sales APAC - Singapore

Dario Nazemson

VP Growth EMEA

Michele Beasley

VP, Strategic Accounts

Sarah Atkinson

Global Head of Events

Fernando Delfino

Regional Director LATAM

Rachel Keogh

Strategic Account Director

Ritchie Steele

Senior Director, Operations

Blayne Reilly

Senior Account Director

Khushbu Verma

Director of Digital Marketing

Jonathan Gray

Director of Delivery & Training

Charmaine Chang

Account Director - APAC

Braudon Yeo

Account Director - APAC

Andrew Bates

Account Director EMEA

Daniele Pucinischi

Senior Campaign Manager

Mackenzie Strong

Campaign Manager

Sati Bedaysee

Campaign Manager

Ashita Varma

Campaign Manager

Mary Jane Barias

Campaign Manager, APAC

Dahiana Dilone

Campaign Manager US

Salonia Harper

Campaign Manager ,US

Richard Wallen

Campaign Manager

Our Global 1st Party B2B Data

Over the last 10 years, S2W Media has developed one of the largest global 1st party contact databases of B2B technology and services decision-makers in the market.

Better Leads, Stronger Pipeline

With 1st party data, full campaign management, and zero outsourcing, S2W Media helps B2B technology marketing and sales teams achieve their revenue goals by providing in-market leads for any stage of the pipeline.

Get Better Leads and a Stronger Pipeline with S2W Media

Let's Talk
Check mark
Zero Outsourcing
Check mark
1st Party Data
Check mark
Campaign Localization
Check mark
Full-funnel Lead Generation
B2B lead generation icon leads feeding into a marketing funnel
B2B Lead Generation
small check mark icon
Content syndication
small check mark icon
Multi-touch campaigns
small check mark icon
1st party data
small check mark icon
Fully managed
b2b programmatic advertising icon
B2B Programmatic Ads
small check mark icon
Multi-channel content syndication
small check mark icon
ABM amplification
small check mark icon
Lookalike audience building
small check mark icon
Target full buying group
b2b appointment setting icon calendar
B2B Appointment Setting
small check mark icon
Target only decision makers
small check mark icon
Dedicated SDR team
small check mark icon
Custom campaigns & scripts
small check mark icon
Forcastable meeting volume
b2b custom events person speaking icon
B2B Custom Events
small check mark icon
Live & digital formats
small check mark icon
ABM targeting
small check mark icon
Guaranteed event attendees
small check mark icon
Full-service events logistics
small check mark icon
SDR team based in Belfast, UK
small check mark icon
Custom call scripting
small check mark icon
Target lead insights & call notes
small check mark icon
Lead outreach notification
small check mark icon
Globally-based SDR teams
small check mark icon
Language localization
small check mark icon
Turn-key setup in a week
small check mark icon
Average 500 dials per week