Helping Clients Acquire the Customers Essential to their Business

Building a strong company with a focus on innovation, quality, and client success

Who We Are

We are innovators, problem solvers, thought leaders, and above all else, a team. Since 2012, S2W Media has been providing full-funnel lead generation solutions to some of the world’s most successful sales and marketing organizations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.

Our Purpose

10 Years of Building Stronger Pipeline

Seeing a gap in the market for quality lead generation providers, Puneet Shukla and Siddharth Pethe launched S2W Media from a cyber-café, drumming up sales during the day and generating leads at night.
Within a couple of years, S2W Media began generating leads for some of the market’s largest providers. To scale fulfillment, the first office was opened in Pune India.
Five years after launching, Puneet saw an opportunity to transform the company into a global, direct provider. In 2019, he invited Julie Strong to join as the new CEO. Julie brought with her a vision to make S2W Media the largest B2B lead generation provider, globally.
Expansion came quickly as S2W Media scaled operations and solutions. 2021 saw the opening of locations in Belfast Northern Ireland and Sydney Australia to support client needs in the APAC-ANZ, EMEA, and North American regions. In a strategic move to broaden the scope of S2W Media's product suite, additional bottom-of-funnel solutions BANT+ with Asset Promotion and Appointment Setting were launched.
In its tenth year in business, S2W Media expanded further into the LATAM market with the addition of the Cordoba Argentina team and continued to grow its global sales organization across North America and EMEA.

The S2W Media Leadership Team

Puneet Shukla

President & CEO

Siddharth Pethe


Michael Spires

Chief Revenue Officer

Lee Walker


Klaudia Kranc

Group Finance Director

Sheryl Sherry

Director Growth Marketing

Neena Dominic

VP, Sales

Justin Lynch

Director Enterprise Sales

Andrew Bates

Sales Director EMEA

Michele Beasley

VP, Strategic Accounts

Jonathan Gray

VP, Delivery & Training

Khushbu Verma

Director of Digital Marketing

Candice Durant

Global Director, Campaign Operations

Daniele Pucinischi

Senior Campaign Manager

Mackenzie Strong

Senior Campaign Manager

Sati Bedaysee

Senior Campaign Manager

Richard Wallen

Senior Campaign Manager

Salonia Harper

Senior Campaign Manager ,US

Ashita Varma

Campaign Manager

Our Global 1st Party B2B Data

Over the last 10 years, S2W Media has developed one of the largest global 1st party contact databases of B2B technology and services decision-makers in the market.

Better Leads, Stronger Pipeline

With 1st party data, full campaign management, and zero outsourcing, S2W Media helps B2B technology marketing and sales teams achieve their revenue goals by providing in-market leads for any stage of the pipeline.

Get Better Leads and a Stronger Pipeline with S2W Media

Let's Talk
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Zero Outsourcing
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1st Party Data
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Campaign Localization
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Full-funnel Lead Generation
B2B lead generation icon leads feeding into a marketing funnel
B2B Lead Generation
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Content syndication
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Multi-touch campaigns
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1st party data
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Fully managed
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B2B Programmatic Ads
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Multi-channel content syndication
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ABM amplification
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Lookalike audience building
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Target full buying group
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SDR team based in Belfast, UK
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Custom call scripting
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Target lead insights & call notes
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Lead outreach notification
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Globally-based SDR teams
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Language localization
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Turn-on key setup in a
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Average 500 dials per week