Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Google AdWords

Google AdWords is an advertising service provided by Google that allows businesses to display ads on Google search engine results pages and on the Google Display Network. It operates on a pay-per-click model, meaning businesses only pay when users click on their ads.

Related content

15 Effective Email Marketing Strategies for 2023

Performance Measurement KPIs and Best Practices for Different Marketing Channels

Lead Qualification Process: A Guide to Qualifying and Converting Leads

Conversion Magic: Strategies for Crafting Irresistible B2B Landing Pages that Seal the Deal

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events