Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Google AdWords

Google AdWords is an advertising service provided by Google that allows businesses to display ads on Google search engine results pages and on the Google Display Network. It operates on a pay-per-click model, meaning businesses only pay when users click on their ads.

Related content

Building Data-Driven Customer Personas with First-Party Data

Know more

B2B Lead Nurturing Tactics to convert Leads into Clients

Know more

Everything you need to know about Middle-of-the Funnel (MoFu) Content

Know more

[Infographic] How to Boost Landing Page Traffic through Cost-Per-Click Strategies

Know more

Content Syndication for B2B Tech Marketing and Sales Teams

Let's Talk
Check mark
Marketing qualified leads for your nurture pipeline
Check mark
Digital and/or telemarketing outreach customizations
Check mark
Multi-touch and nurture campaigns
Check mark
BANT criteria campaign leads
Check mark
Profiling campaigns for deeper lead insights
Check mark
Generate registrations for your live or digital events