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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Email Marketing

Email marketing is the practice of sending targeted emails to prospects and customers with the aim of promoting a business's products or services. It is one of the most effective marketing channels for B2B marketers, as it allows them to reach a large audience in a cost-effective way.

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Marketing qualified leads for your nurture pipeline
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Digital and/or telemarketing outreach customizations
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Multi-touch and nurture campaigns
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BANT criteria campaign leads
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Profiling campaigns for deeper lead insights
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Generate registrations for your live or digital events