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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Decision-Making Unit (DMU)

The decision-making unit is a group of people who are involved in the process of making purchasing decisions for a business. B2B marketers use DMU analysis to understand the roles and responsibilities of each member of the DMU and to develop targeted marketing strategies that address their specific needs and preferences.

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