Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Content Marketing

Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience � and, ultimately, to drive profitable customer action. B2B marketers use content marketing to build brand awareness, establish thought leadership, and generate leads.

Related content

Bottom-of-Funnel Sales Leads: How to Convert Them into Customers?

[Infographic] How to Boost Landing Page Traffic through Cost-Per-Click Strategies

Building Data-Driven Customer Personas with First-Party Data

How to Measure the Success of Full-Funnel B2B Lead Generation?

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events