Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Buyer's Journey

The buyer's journey is the process that a potential customer goes through from the initial stage of awareness of a problem to the final stage of purchasing a solution. B2B marketers use the buyer's journey to create targeted marketing messages that address the specific needs and pain points of potential customers at each stage of the journey.

Related content

6 Steps to Scale Your Account-Based Marketing (ABM) Efforts Faster

Mastering Lead Qualification: The Key to Streamlining Your Sales Funnel

20 Creative B2B Prospecting Strategies to Boost Your Sales

ABM Tech Stack Essentials: Empowering Your Account-Based Marketing

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events