Engage | Nurture | Convert

A Demand Generation Team Delivering Omnichannel Strategies

Driving engagement for B2B Marketers


S2W’s 9.1+ million global database delivers over 2 million leads for customers annually from C-suite to line of business to departmental Buyer Personas


350+ global dedicated client success experts in four regional offices in New York, San Francisco, London, Sydney, Pune ,Hyderabad & Belfast.


Customized and developed to help plan, align, and execute on your programs from demand generation to call centers to ABM Strategy
S2W’s Data, People and Processes give B2B customers a wide variety of solutions to the planning and execution challenges surrounding Omnichannel Programs, Intelligent Content, Buyer Personas and Account Engagement.We complement our services with proven proprietary technology including Artificial Intelligence and the expertise for smarter and more dynamic, profitable conversations. Our global team helps client sales and marketing groups develop best-practice Go-to-Market strategy and talking points related to their offerings.
S2W analysts are well trained on client’s messaging and products ensuring better representation of customer brands. Our combination of technology and expertise helps our analysts conduct smarter conversations during your campaign. We get your sales team in front of decision makers.
At S2W, our team meets your wide range of sales development needs using innovative processes and tailored strategies. Omnichannel Conversion delivers the buyer a deeper interaction, delivering genuine interest across every Customer Persona while remaining user friendly. We provide Intelligent Content that uses timely market analytics to grow your buyer base as well as improving sales funnel metrics. Account Engagement ensures S2W injects predictive sales support that changes and grows with your business. These services, paired with years of experience, drive your sales and marketing programs to meet and exceed outreach goals while promoting sustainable growth.

Leadership Team

Puneet Shukla

Co-founder and President

Siddharth Pethe


Julie Strong


Nick Dechnicz

Managing Director, APAC

Lee Walker


Chris Asher

SVP, Sales Americas

Yasmina Morrenne

VP, Marketing

Khushbu Verma

Director of Digital Marketing

Sarah Atkinson

Global Head of Events

Richard Hall

VP Sales, EMEA

Kavita Patel

VP Sales & Business Development, EMEA

Rebecca Cohen

VP, Sales APAC

Blayne Reilly

Senior Account Director

Cathy Rideout

Vice President, Sales Americas

Michael Dant

Senior Account Director

Fernando Delfino

Account Director, EMEA

Michael Bollar

Senior Sales Director, Americas

James Casey

VP, Operations

Jonathan Gray

Director of Delivery & Training

Mahal Ramos

Global Operations Director

Andrew Bates

Account Manager EMEA

Daniele Pucinischi

Senior Campaign Manager

Ashita Varma

Campaign Manager

Mackenzie Strong

Campaign Manager

Sati Bedaysee

Campaign Manager

Iain Roddan

Campaign Manager, APAC

Mary Jane Barias

Campaign Manager, APAC

Dahiana Dilone

Campaign Manager US

Salonia Harper

Campaign Manager ,US

Richard Wallen

Campaign Manager ,US



Headquarters - New York City

1345 Avenue of the Americas, 33rd Floor New York, NY – 10105

+1 866-924-9499

San Francisco

388 Market Street, Suite 1300 San Francisco,
CA 9411

+1 866-949-9499

EMEA Headquarters - London

8 Devonshire Square,
Spitalfields, London  EC2M 4PL, UK

+44 20 3911 2162

APAC Headquarters - Pune

106, 6th floor, A 2 building, Espace IT Park, Viman Nagar, Pune, Maharastra 411014, India

+91 20 662 56 400


3rd Floor, 81 Jubilee Enclave,  HITEC City,
Madhapur, Telangana, Hyderabad 500081, India


Arthur House, 41 Arthur Street, Northern Ireland
Belfast,  BT1 4GB

+44 28 9044 7100


Sydney CBD,
Aurora Place - Aurora Place, Level 25, 88 Phillip St, Sydney NSW 2000

+61 2 8279 8638

Contact S2W today

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