Engage | Nurture | Convert

Account Intelligence And Customer Analytics

Delivering granular insight into your targeting needs
Our Account-Based Marketing (ABM) strategy rapidly identifies and reaches individual buyers within your target account lists to build a long-term conversation. By aligning relevant solutions and content to their needs, S2W’s customers gain a powerful understanding of their prospect’s business. This approach easily addresses current customers and leads to future ABM content consumption for net new acquisition. S2W helps make ABM an ongoing strategy for lead generation programs tied into marketing initiatives for the best results.
S2W’s ABM DNA elements are deep analytics, scalable AI, and millions of proven buyer data sets globally. These three unique DNA elements help customers visualize, build and deploy an ABM strategy capable of easily sharing content and engaging in impactful conversations throughout the buying cycle. Our customer’s campaigns both deliver and receive long-term value in their prospect’s eyes. Customers choose from either one-to-one, one-to-few or one-to-many communication approaches to answer their prospect’s initial needs. Regardless of engagement style, our ABM approach continues delivering meaningful content to establish a trusted advisor relationship.

Layered Account Insight

Expert B2B knowledge driving engagement at each layer of your target accounts

There are more than 200 million global businesses to target for your product or service. We ensure our customers programmatically narrow their focus to the ideal geography, vertical industry, organization within the opportunity and prospect buyer titles.

Our personalized ABM strategy matches your content voice and persona target ensuring 100 percent of your selling efforts are relevant to the buyer.

Our engagement experts leverage years of experience in marketing and sales to help you generate exposure among the right audiences.

With advanced segmentation and sophisticated engagement practices, we ensure unqualified traffic turns into marketing-qualified-leads.

Best-in-class lead database
Content syndication
Advanced targeting

Our expert demand generation specialists will help you guide prospects through the funnel with deep knowledge of lead nurture strategies.

Our waterfall approach to funnel optimisation ensures leads at every stage of the buyer funnel.

Intent based marketing
BANT sales qualification
Account based marketing

Harnessing years of experience qualifying sales leads, our experts will ensure you're capturing purchases across your marketing and sales ecosystem.

With seamless delivery, we focus on the performance of your bottom line.

Qualifying SQLS
Delivering hyper-targeted leads
Seamless delivery across your funnel

Orchestrated Intelligence Process

ABM strategy maps sales, marketing, and operations to every sales stage

S2W customers easily engage with all purchasing parties including technical Buyer Personas, C-level sign off and the prospect end users. Our ABM strategy identifies and moves customer’s prospects through a sales funnel starting with a lead, progressing to a trial, proof of concept and sale. Our powerful and patented artificial intelligence (AI) insight updates client’s content marketing program preferences to deliver the best possible results.

Account intelligence offers our services team as a virtual extension of your sales and marketing organization. S2W ensures every step of the purchase is perfectly synchronized with customer engagement, relevant content and analytics-powered measurement. The result is a successful and repeatable revenue program.

Our engagement experts leverage years of experience in marketing and sales to help you generate exposure among the right audiences.

With advanced segmentation and sophisticated engagement practices, we ensure unqualified traffic turns into marketing-qualified-leads.

Best-in-class lead database
Content syndication
Advanced targeting

Our expert demand generation specialists will help you guide prospects through the funnel with deep knowledge of lead nurture strategies.

Our waterfall approach to funnel optimisation ensures leads at every stage of the buyer funnel.

Intent based marketing
BANT sales qualification
Account based marketing

Harnessing years of experience qualifying sales leads, our experts will ensure you're capturing purchases across your marketing and sales ecosystem.

With seamless delivery, we focus on the performance of your bottom line.

Qualifying SQLS
Delivering hyper-targeted leads
Seamless delivery across your funnel
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