S2W Media appoints Julie Strong as new CEO
Company reimagines vision with new leadership amid increased need for accelerated digital demand generation in rapidly evolving sales ecosystem
SAN FRANCISCO – Today, global frontrunner in digital demand generation for B2B sales teams, S2W Media, previously known as Sell2World Inc., has announced Julie Strong, former Fractional chief operating officer, as its new chief executive officer. Drawing on her more than 20 years of experience building high-performing teams with inventive approaches that connect strategic problem solving with insights, Strong will lead S2W Media’s go-to-market plans to usher its robust database of clients into a new era of the B2B buyer landscape.
Strong’s appointment to CEO is announced at a time when Gartner is reporting 61% of B2B technology buyers are looking to spend more money now than prior to the COVID-19 climate. Business leaders surveyed in this study shared they are spending more in this current climate as they adapt to faster sales cycles. To accelerate sales efforts at this time, organizations will heavily invest in their teams, products and processes. Based on the complex impacts of the COVID-19 pandemic, global companies are pivoting business models and adjusting go-to-market and purchasing strategies to remain agile in the uncharted, fully remote B2B buyer landscape. As organizations ranging from enterprise and cloud-based technology to security actively look to scale their demand pipeline in this new “digital-first” era, S2W Media will leverage its diversified offerings to drive demand generation for these sales teams.
“S2W Media has quickly adapted to not only meet current market demands, but to innovate for future trends that are accelerating this year. As I join S2W Media during a time of unprecedented change in global business operations, I trust the sharp yet dynamic focus of this team will enable S2W Media to tailor its approach with clients as they pour more investment into digital demand generation in our now fully remote work environment,” said Julie Strong, CEO of S2W Media. “As CEO, I look forward to working closely with the team to ensure we are well-equipped to navigate new waters, transform and guide clients to securing more leads and closing more sales.”
Strong’s proven expertise in operational management, sales leadership, market strategy and business optimization has led to the execution of strategies resulting in various acquisitions of top enterprise accounts. As CEO of S2W Media, Strong will lead the global organization as it reimagines its vision and accommodates clients and agencies as they adapt to the new business frontier of rapid sales cycles. Evolving from a supplier-based model, S2W Media has enhanced its brand and mission to meet current market needs, focusing primarily on digital demand generation, driving leads and demand for clients across the IT and enterprise technology verticals.
“As the trusted, global leader in executing ABM campaigns, S2WMedia helps our clients get the best out of their key accounts to generate exposure among the right audiences, and we are proud to have Julie Strong join us as CEO to spearhead this mission,” said Puneet Shukla, co-founder and president of S2W Media. “Her breadth of leadership experience across all functions of the marketing and sales ecosystem align perfectly with our vision and will propel S2W Media into the new generation of B2B sales.”
S2W Media targets and obtains global B2B buyer leads for IT marketers and sales teams. It leverages high-quality B2B decision makers’ data to provide the best-in-class lead generation service. Additionally, as a global organization, S2W Media promotes in-language content to non-English speaking B2B buyers and helps clients in designing the most relevant lead generation program to create a healthy sales cycle. S2W Media’s global database of 30.5 million clients delivers more than 5 million leads for customers annually from c-suite to line of business to departmental. With 300 global dedicated client success experts in four regional offices in New York, San Francisco, London and Pune, the S2W Media team meets clients’ range of sales development needs using innovative processes and tailored strategies.