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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

MQL (Marketing Qualified Lead)

A lead that has shown enough interest in a product or service to be deemed ready for the next stage of the sales process by the marketing team.

Content Syndication for B2B Tech Marketing and Sales Teams

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Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events

Browse Definitions by Alphabet

MQL (Marketing Qualified Lead)

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Content Syndication for B2B Tech Marketing and Sales Teams