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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Marketing Metrics

Measurable data used to track the success of marketing campaigns and efforts. This includes metrics such as website traffic, conversion rates, and return on investment (ROI).

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Content Syndication for B2B Tech Marketing and Sales Teams

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Marketing qualified leads for your nurture pipeline
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Digital and/or telemarketing outreach customizations
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Multi-touch and nurture campaigns
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BANT criteria campaign leads
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Profiling campaigns for deeper lead insights
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Generate registrations for your live or digital events