Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Lookalike audience

A lookalike audience is a group of people who share similar characteristics to your existing customers. By targeting a lookalike audience with your advertising, you can increase the likelihood of finding new customers who are more likely to be interested in your products or services.

Related content

What is B2B Intent Data? Types, Features, and Use Cases

ABM Strategies for B2B Paid Media Success: Resolving Top 12 Challenges

The Power Duo: Unleashing the Synergy of Programmatic Ads and Account-Based Marketing

Building Data-Driven Customer Personas with First-Party Data

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events