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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Inbound Marketing

Inbound marketing is a marketing strategy that aims to attract, engage, and delight potential customers by creating valuable content and experiences tailored to their needs and interests. This approach emphasizes building relationships with customers by providing helpful resources and solving their problems, rather than relying on intrusive or disruptive advertising.

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Content Syndication for B2B Tech Marketing and Sales Teams

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Marketing qualified leads for your nurture pipeline
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Digital and/or telemarketing outreach customizations
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Multi-touch and nurture campaigns
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BANT criteria campaign leads
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Profiling campaigns for deeper lead insights
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Generate registrations for your live or digital events