Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Funnel

A funnel is a marketing term that describes the journey of a potential customer from their first interaction with a brand to their ultimate conversion into a paying customer. It is often divided into three stages: top of the funnel, middle of the funnel, and bottom of the funnel.

Related content

Why is understanding a buyer persona important?

Maximize Your Sales with SDR as a Service

The Power Duo: Unleashing the Synergy of Programmatic Ads and Account-Based Marketing

10 Tips to Create Responsive Emails for Better User Experience

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events