Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Forecasting

Forecasting is a method used to predict future trends or outcomes based on historical data. In marketing, forecasting is often used to predict future sales or website traffic.

Related content

The Importance of Sales Funnel Optimization in B2B Marketing

The Power of Personalization: Using Account-Based Selling to Drive B2B Lead Conversion

Lead Qualification Process: A Guide to Qualifying and Converting Leads

ABM Tech Stack Essentials: Empowering Your Account-Based Marketing

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events