Browse Definitions by Alphabet

Facebook Ads is a form of paid advertising that appears on the Facebook platform. Facebook Ads provide B2B marketers with a variety of advertising formats such as image, video, carousel, slideshow, and more, and the ability to target specific audiences based on demographics, interests, behaviors, and location. Facebook Ads can be used to increase brand awareness, drive traffic to a website or landing page, generate leads, promote products or services, and ultimately drive sales.