Browse Definitions by Alphabet

Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Employee Advocacy

Employee advocacy is a strategy that involves encouraging employees to promote a business's products or services on their personal social media accounts. It can help increase brand awareness, improve employee engagement, and generate leads.

Related content

How Can B2B Email Marketing Automation Transform Your Sales Funnel?

How to Develop an Effective B2B Customer Journey Map for Business Clients

B2B Lead Nurturing Tactics to convert Leads into Clients

Using Buyer Personas to Enhance Your B2B Lead Generation Efforts

Content Syndication for B2B Tech Marketing and Sales Teams

Marketing qualified leads for your nurture pipeline

Digital and/or telemarketing outreach customizations

Multi-touch and nurture campaigns

BANT criteria campaign leads

Profiling campaigns for deeper lead insights

Generate registrations for your live or digital events