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Display advertising is a form of online advertising that involves the use of graphical ads or banners placed on websites or social media platforms. These ads usually contain images, text, and calls-to-action, and are designed to capture the attention of the viewer and entice them to click through to the advertiser's website. Display ads can be targeted to specific audiences based on factors such as demographics, interests, and online behavior. This type of advertising is commonly used in B2B marketing to increase brand awareness, generate leads, and drive website traffic. Display advertising can be purchased through various platforms, including Google Ads and social media advertising tools.