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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is a metric that calculates the total revenue a customer is expected to generate for a business over the course of their lifetime. ThiCustomer Lifetime Value (CLV) is a metric that calculates the total revenue a customer is expected to generate for a business over the course of their lifetime. This metric is essential for businesses to determine the long-term profitability of acquiring and retaining customers.