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Search or browse for definitions related to the procurement, implementation and management of line of business software applications that are vital to running an enterprise.

Bottom of the Funnel (BOFU)

Bottom of the Funnel (BOFU) is a stage in the sales funnel where the prospect is closest to making a purchase decision. At this stage, the prospect is typically aware of their problem or need and has already considered various solutions. They are now in the process of evaluating their options and determining which product or service is the best fit for their specific needs.

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